The smoke produced from a stationary tire of, say, 12 inches diameter, contacting pavement at 70 kts, is not enough to be clearly visible because there isn't enough heat energy created during the contact and spin-up.
You have two big factors at work; the contact velocity is low, and the wheel's inertia is low, so that the tire is able to accelerate to its rolling rpm quickly and doesn't spend much time skidding along.
The 777 tire on the other hand contacts at 140kt or whatever it is, and spends maybe half a second to a second spinning up to the full rolling velocity. That's a lot of sliding rubber at very high velocity, lasting long enough to make a lot of heat.
If you are landing a light aircraft and touch down fast and get hard on the brakes, you can get the tires to smoke quite nicely in some cases.