I came across the terms Market share, size & yield in aviation network planning. I don't really know what that means, anyone can provide me with a simplified explanation or maybe a reference where I can read about it ?
These are terms not specific to aviation; they apply to business in general. But in an aviation network planning context they roughly translate to the following:
- market size: how big is the market: i.e. what is the total number of passengers / tonnes of cargo travelling on a (set of) route(s)? What is the total sum of money spent on the route(s).
- market share: what percentage of transport (in passenger number/tonnes of cargo, or ticket price) is provided by my company.
- market yield: how much money does the ticket sales on this route bring?