Essentially, they are selling a spoiler.
The way they can claim "doubling the drag" may be as follows:
The device spoils lift, thereby reducing lift cofficient. This results in the aircraft either having to fly faster to make the same lift, or at a higher AoA. Analysis of airfoil drag polars do show a sharp reduction of Lift/Drag ratio as AoA increases. Increasing speed will also increase drag exponentially.
The spoiler is not to be confused with flaps, which increase lift coefficient, allowing the aircraft to fly slower while maintaining lift (higher flap settings are generally used strictly to increase drag), making them useful for landing approaches.
While spoilers are valuable on extremely low rate of descent aircraft such as gliders, benefits of higher approach speeds are dubious for powered recreational aircraft. Some pilots may favor them over the old fashioned, but highly effective, forward slip.