The answer is yes it could be used in that flight profile as the pilot of that AS300 was never in a low G condition with the rotor unloaded during those maneuvers. Once he dropped the concrete, though he’s descending, he’s also accelerating at a high power setting, which is keeping the rotor loaded. However, zero G mast bumping is still a risk that must be considered and thoroughly mitigated for during preflight for all helos with a semi rigid rotor system.
Mass bumping only occurs on helicopters with a semi rigid or teetering rotor system. It has to do with how a semi rigid rotor is supported by the mast in an under slung condition, where excess flapping can result in mast bumping. It will generally occur in conditions like zero-G pushovers at low power settings or when attempting a steep slope landing. Mast bumping is not possible on rigid, fully articulated, or elastomeric rotor systems where the rotor mounts cannot strike the mast, even with excess flapping.
Here is a pretty good recap on the subject of mast bumping.
Even helos with two bladed semi-rigid rotor systems can be flown through some pretty extreme maneuvers, provided the pilot flies within the design limits and does not unload the rotor. I remember West Coast JetCopters, who provided the Bell 222 for the television series Airwolf, did some pretty extreme flying on those choppers and a 222 does use a teetering rotor system. They just had really, really good pilots at the controls. See 0:57 in the video below where the stunt pilots put a 222 through the helo equivalent of a hammerhead stall.