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My question is: is it just part of the paint job, or does this yellow square serve a purpose? I haven't seen this square on any other airlines.

enter image description here

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It's a yellow square that says Willkommen / Welcome. In one case I have seen that additional text was written into the square with a black (removable?) marker.

Picture of the yellow square

Source

This website explains it like this:

A yellow welcome panel painted beside each of the passenger boarding doors is now visible on each aircraft. The mark is a flat yellow rectangle, with the word 'welcome' in both German and English, accompanied by the iconic logo in the corner. What I love so much about this - is that that bright yellow warmth is presented to every passenger, right as they board every aircraft. Upon boarding, each passenger is welcomed, setting the stage for the onboard experience and hospitality that will follow. The crew can write personalised messages to give a more human welcome to this otherwise mechanical setting.

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    $\begingroup$ "bright yellow warmth is presented to every passenger" - yeah right. That's marketing for you... $\endgroup$ – user253751 Mar 16 at 9:47
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    $\begingroup$ "Bright yellow warmth" doesn't project much to me, but I tell ya' what, service & comfort on my transatlantic flight on Lufthansa to Germany was much better than the return flight service on a United aircraft. Even though they're both part of the same alliance. $\endgroup$ – FreeMan Mar 16 at 16:13
  • $\begingroup$ @user253751 The door may have been designed by the Sirius Cybernetics Corporation. Share and Enjoy! $\endgroup$ – alephzero Mar 16 at 16:55
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    $\begingroup$ So it's a yellow whiteboard... $\endgroup$ – jcaron Mar 16 at 17:41
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    $\begingroup$ @jcaron: A yellowboard! $\endgroup$ – Vikki - formerly Sean Mar 16 at 23:53

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