As noticed by Daniel Kiracofe, this applies to the turbine, but as far as orientation is concerned the logic is the same
The abradable material in the honeycomb cells can readily withstand the high temperatures encountered in the turbine stages of the engine and protects the annular steel backing from high temperatures as well as providing a smooth gas flow surface. However, under extreme operating temperatures, the turbine blades may expand sufficiently to actually rub the surface of the abradable alloy overfilling the honeycomb material, whereupon the abradable sealant material will yield so that the turbine blades will not be damaged
However, the abradable material filling a given cell of the honeycomb can become loosened and fall out due to thermal cycling, rubbing of the abradable filler against the turbine blades, engine vibrations, or can otherwise be blown out by action of the hot gas flowing across the seal.
The orientation is the one, the manufacturer found the least probabilistically susceptible to allow the abradable material to separate; internally the cells walls are not strictly perpendicular to their outer flat surface, and this angular orientation prevents to the best the falling of the abradable material. Thus indeed, as you write, the repairs are understandably performed with the same orientation, using identical material.