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Are there statutory or regulatory criteria for a facility to be called, say, Elbonia Executive Airport as opposed to County, Municipal, Regional, Field, or something else? Is it strictly marketing?

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This is a marketing distinction -- generally applied to a major GA reliever airport designed to serve light/business jets in design categories B-II and C-II or perhaps C-III. This is distinguished from general purpose GA relievers as a light GA reliever may be designed to service a maximum design category of A-II, B-I, or B-II; it is also distinguished from County, Municipal, or Regional airports as while they are similarly sized in terms of design category, a County, Municipal, or Regional airport is the primary airport for that area as opposed to being a reliever for a larger scheduled service airport.

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    $\begingroup$ Can you clarify these categories? $\endgroup$ – Ron Beyer Jul 21 '16 at 3:48
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    $\begingroup$ I added a link to clarify the categories. $\endgroup$ – Zach Lipton Jul 21 '16 at 5:08

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