This question may sound rhetorical or not well posed, but I wonder what the economic viability or sustainability of certain Emirates routes is.
Among its 164 destinations, Emirates is currently serving a whole host of non-major airports (airports which, according to this list, are not among the 30 busiest in the World). Among them are:
- Newcastle upon Tyne (NCL)
- Prague (PRG)
- Bologna (BLQ)
- Harare (HRE)
and so forth.
My question: on the majority of these routes, a Boeing 777 is deployed. But how economically viable could it be to fly such a high-capacity plane to destinations where the target market is not so wealthy or not big enough? In some of these instances, Emirates is the sole airline operating the Boeing 777. Also, I speculate that other airlines would probably use another, smaller aircraft to some of these destinations. I am sure Emirates does its market researches with adequate meticulousness before opening any new route, but I am still doubtful - couldn't the people living around Bologna take a train to Milan to get to Dubai, for instance, given their close proximity?