I think engineeringImprovements in Engineering knowledge isare an important factor, going.
Going from the time of the first 737 to the A380, there was a huge development in engineering techniques. Better material knowledge, more advanced modeling methods (such as more advanced Finite ElementsElement Methods, see this link for the history of FEM methods, thanks @Gürkan Çetin), and better knowledge of structural optimization have improved the situation. Especially with windows, where a lot is happening due to stress concentrations, this improved knowledge makes a difference.
This means that bigger windows might still lead to an increase in weight, but there will be a less severe weight penalty than the same windows using B737 age techniques.