In Los Angeles TAC you'll see magenta boxes with SOCAL frequency and other information.
I was just wondering what is 20NM reference point is? in other word, 20NM from where or what?
The primary Class C airport
Your question refers to the magenta boxes on sectional and TAC charts that read
These boxes are used in connection with the nearest Class C airspace on the chart. Arriving pilots are requested to contact approach within 20 NM of the primary Class C airport. This is the answer to your question, the primary airport of that Class C airspace. Which airspace and airport exactly will depend on which magenta boxes you look at on the Los Angeles TAC. In the chart examples above and below, that airport would be Bob Hope (KBUR).
The deeper significance behind this instruction is the procedural Outer Area of the Class C airspace which is not depicted on the charts. Though not mandatory, this outer area of the Class C airspace is still considered part of the controlled airspace, and pilots are asked to contact approach before entering this area. See section 3-2-4 of the Aeronautical Information Manual (AIM)
Note that the locations of the boxes on the chart (see image below) roughly correspond to the various approach sectors, with the frequencies contained in the boxes varying accordingly.
Also note that the blue boxes similarly correspond to Class B airspace, though the 20 NM note is absent, since Class B does not have the unmarked Procedural Area.
On this TAC the 20NM is not really in reference to any particular point as much as it is in reference to the "Primary Airspace" (really class B or C, which is usually referenced around an airport). So if you are within 20NM of the center (main airport) of any primary airspace, this is the frequency you could contact for flight following or to transition through the airspace. In this case, thats LAX, VNY, BUR, SNA, ONT, RIV. Boxes outlined in blue are the frequencies for entering the class B while the magenta boxes are the frequencies to contact to enter the class C (see pic below from the TAC).
These are not mandatory contact instructions outside of the airspace (although you should always check local procedures). The standard radio contact procedures apply in the given airspaces. These are printed so you don't need to pull out your AFD to look up frequencies.